Data Protection Act 2018

The Data Protection Act 2018 controls how organisations and businesses can use your personal information.

The Data Protection Act 2018 is the UK’s implementation of the EU’s General Data Protection Regulation (GDPR).

When using your personal data, we adhere to the strict rules of the ‘data protection principles’ and ensure the information is:

• used fairly, lawfully and transparently,
• used for specified, explicit purposes,
• used in an adequate and relevant way, only limited to what is necessary,
• accurate and, where necessary, constantly updated,
• not kept for longer than is necessary,
• handled in a way that ensures appropriate security, including protection against unlawful or unauthorised processing, access, loss, destruction or damage.

We pay careful attention to protect highly sensitive information about you. This includes personal information pertaining to (non-exclusively):

• race
• ethnic background
• political opinions
• religious beliefs
• trade union membership
• genetics
• biometrics (where used for identification)
• health
• sex life or sexual orientation

There are separate safeguards for personal data relating to criminal convictions and offences.

Cookies

Description and extent of data processing

Our website uses cookies. These are stored on your computer when you use our website. Cookies are small text files that are stored on your hard drive, assigned to the browser you are using, and through which certain information flows to us or the body that sets the cookie. Cookies cannot execute programs or transmit viruses to your computer. They are used by us to analyze the use of our website in anonymous or pseudonymous form and to present you with interesting offers on this website.

In this way, various data can be transmitted:

• Frequency of website visits
• Which functions of the website you use
• Your cookie setting
• Your language setting

When you access the website, a cookie banner informs you about the use of cookies and refers to the privacy policy.

Purpose of using cookies

Guarantee of a smooth connection and a comfortable use of our website as well as for reasons of evaluation of system security and stability. The data processing also takes place in order to enable a statistical evaluation of the website usage.

Duration of data storage

There are two types of cookies. Both are used on this website:

• Transient cookies (for this purpose a)
• Persistent cookies (see b)

a) Transient cookies are automatically deleted when you close the browser. These include in particular session cookies. These store a so-called session ID, with which various requests of your browser can be assigned to the common session. This allows your computer to be recognized when you return to our website. The session cookies are deleted when you log out or close the browser.

b) Persistent cookies are deleted automatically after a specified duration, which may differ depending on the cookie.

Possibility of removal by the data subject

You have the option at any time to revoke your consent to data processing by cookies that do not solely serve the functionality of the website. In addition, we set cookies only after you have consented to the setting of cookies when accessing the site. In this way, you can prevent data processing via cookies on our website. You can also delete the cookies in the security settings of your browser at any time. We would like to point out that you may not be able to use all the functions of this website. You can also prevent cookies from being set at any time by making the appropriate settings in your Internet browser.

Cookies we use

1. Google Analytics | Type: Trackers and analysis tools

1.1 Description and scope of data processing

Our website uses Google Analytics. This is a service for analyzing access to websites of Google LLC. (“Google”) and enables us to improve our internet offer.

The data processing for the European Economic Area and for Switzerland is carried out by:

Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Cookies enable us to analyze your use of our website. The information collected by means of a cookie is:

• IP address
• Time of access
• access duration

and is transferred to a Google server in the USA and stored there. The evaluation of your activities on our website is transmitted to us in the form of reports. Google may pass on the information collected to third parties if this is required by law or if third parties process this data on behalf of Google.

At https://www.google.de/intl/de/policies/ and at http://www.google.com/analytics/terms/de.html you will find more detailed information on the terms of use and data protection of Google Analytics.

1.2 Legal basis for data processing

The legal basis for the processing of personal data is Art. 6 para. 1 p.1 lit. a) DSGVO. Our interest arises from enabling the needs-based and ongoing optimization of our website.

1.3 Purpose of data processing

The processing of your personal data enables us to analyze your surfing behavior. By evaluating the data obtained, we are able to compile information about the use of the individual components of our website. This helps us to continuously improve our website and its user-friendliness. By anonymizing the IP address, the interest of users in the protection of their personal data is adequately taken into account.

1.4 Duration of data storage

The data will be deleted 50 months after your [last] visit to our website.

1.5 Possibility of elimination by the data subject.

You can revoke your given consent to data processing at any time. To do so, please contact our data protection officer. You can also prevent the installation of cookies from Google Analytics yourself by setting your browser software accordingly. In this case, however, you may not be able to use all the functions of our website to their full extent. Google Analytics can also be deactivated and controlled by browser extensions, e.g. http://tools.google.com/dlpage/gaoptout?hl=de.

2 Google Ads and Google Conversion Tracking | Type: Advertising and marketing tools

2.1 Description and scope of data processing

We have integrated the services of Google Ads (formerly Google AdWords) on this website. Google Ads is a service for internet advertising.

Data processing for the European Economic Area and for Switzerland is carried out by:

Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

If you have reached our website through a Google ad, Google will set a so-called conversion cookie on your system. With regard to the explanations on cookies, please refer to the passage on cookies. The conversion cookie is used to create and analyze visit statistics.

The conversion cookie stores the IP address when visiting the website. This data is stored in the USA. It is possible that Google also passes this data on to third parties.

Regarding the further data protection information of Google, please refer to: https://www.google.de/intl/de/policies/privacy/.

2.2 Legal basis for data processing

The legal basis for data processing is based on Art. 6 para. 1 p.1 lit. a) DSGVO. Our interest lies in improving our level of awareness.

2.3 Purpose of data processing

We use GoogleAds to be able to place targeted advertisements of our company in the search engine results of Google.

2.4 Duration of data storage

30 days after setting the conversion cookie, the cookie loses its validity. This means that you can no longer be identified. Within these 30 days, both we and Google can track which subpages have been called up on the basis of the conversion cookie.

2.5 Possibility of elimination by the data subject.

You can revoke your given consent to data processing at any time. For this purpose, please contact our data protection officer. The setting of cookies can be prevented at any time by making the appropriate settings in your Internet browser. The cookies already set can also be deleted in the settings of the Internet browser. We would like to point out that preventing cookies from being set may mean that not all functions are fully available.

You can use this link http://www.google.com/settings/ads/plugin to permanently prevent data processing in your browser. As a result, it is possible that functions of our website will no longer be fully available.

It is also possible in the browser settings to object only to the cookies for conversation tracking and thus user-related advertising by Google. To do so, please click on the following link: www.google.de/settings/ads. We would like to point out that a new setting will be required if you delete the cookies in your browser.

In addition, by clicking on the following link, you can disable those user-related ads that are part of the self-regulatory campaign “About Ads”. We would like to point out that a new setting will be required if you delete the cookies in your browser.

3 Google Remarketing | Type: Advertising and marketing tools 3.1 Description and scope of data processing Our website uses Google Remarketing. With the deployment and use of Google Remarketing, it is possible for us to display advertisements to you. This is also possible when visiting other websites if you have previously registered on our website. Google Remarketing thus ultimately enables user-related advertising. The data processing for the European Economic Area and for Switzerland is carried out by: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The functionality of Google Remarketing is such that a cookie is set. This cookie enables Google to recognize you if you visit a website that also uses Google Remarketing. This has the consequence that Google can track your IP address and your surfing behavior. For more information on the applicable data protection provisions of Google, please refer to: https://www.google.de/intl/de/policies/privacy/. 3.2 Legal basis for data processing Data processing is based on your consent pursuant to Art. 6 para. 1 p.1 lit. a) DSGVO. 3.3 Purpose of data processing Our interest is to become better known through advertising. The purpose of the processing is to enable user-specific advertisements. We open up a larger circle of users and interested parties through advertising. In addition, we increase our level of awareness in this way. 3.4 Duration of data storage The data is deleted as soon as it is no longer required for our recording purposes. 3.5 Possibility of elimination by the data subject You can revoke your given consent to data processing at any time. To do so, please contact our data protection officer. The setting of cookies can be prevented at any time by making the appropriate settings in your Internet browser. The cookies already set can also be deleted in the settings of the Internet browser. We would like to point out that preventing the setting of cookies may mean that not all functions are available without restriction. You can object to user-related advertising by Google at any time. For this, we refer to: www.google.de/settings/ads

Your rights

Under the Data Protection Act 2018, you have the right to find out which information we have stored about you. Amongst other things, you have the right to:

• find out how we use your data and what we use it for
• access personal data
• have any incorrect data corrected
• have your data updated, corrected or erased
• stop or restrict us from processing your data
• data portability (allowing you to get and reuse your data for different services),
• object to how your data is processed in certain circumstances.

You also have rights when we use your personal data for:

• automated decision-making processes (without human involvement)
• profiling, for example to predict your behaviour or interests.

Find out what data an organisation has about you

• If you wish to know which data we have about you, please write to our Data Protection Officer (DPO):

  Michael Kolkwitz
  No. 1 Royal Exchange,
  London, EC3V 3DG

  kolkwitz@united-british-electra.co.uk.

• After receiving your enquiry, we will send you a copy of the data that we hold about you as soon as possible. Please be aware that this can take up to one month.
• If you submit multiple requests for data or if your enquiry is particularly complex, it could take up to two months longer before you hear back from us. Should this be the case, we will inform you within four weeks of the delay and the status of your enquiry. When information can be withheld

When we may withhold information

However, in some circumstances, we can withhold your information. This may apply if the information is about:

• the prevention, detection or investigation of a crime
• national security or the armed forces
• the assessment or collection of tax
• judicial or ministerial appointments

It is important to note that, should we refuse your request, we are not obliged to give a reason.

How much it costs

• In general, it will cost you nothing to obtain your information from us.
• However, if you are asking for a large amount of information or if your request is time- and cost-intensive, we may charge an administrative fee. If this applies to you, we will inform you of the charge after we have received your request.

Make a complaint

If you believe that we have misused your data or are not keeping it properly secure, please contact our DPO immediately:

Michael Kolkwitz
Tel. 020 8720 6690
kolkwitz@united-british-electra.co.uk

Should you not be satisfied with our response, you can lodge a complaint with or get further advice from the Information Commissioner’s Office (ICO):

ICO
Telephone: 0303 123 1113
Textphone: 01625 545860

Information Commissioner’s Office
Wycliffe House Water Lane
Wilmslow
Cheshire
SK9 5AF

For further information on data protection, please visit www.gov.uk